Une Envie de Sel

My daughter, who has a way of digging up things out of the depths of my studio that I haven't seen for years, dug this card out of some drawer yesterday.
I was instantly reminded of how absolutely brilliant I found it, and still do.
This business card belongs (or belonged - this was a few years back that he gave it to me) to a good friend of my husband, and the father of Q's best buddy, Esme.
eugene hero was his business concept, and the name of his company (originally, I think, it was meant to be a family venture, including his siblings, an architect and a contemporary artist). There is in fact a website, but it still says "coming soon", even these years later. When I tried to ask him to describe the concept of eugene hero, it was so nebulous and abstract as to be untranslatable...which if anything, I can't help feeling, makes it even more intriguing.
I'd like to tell you what he "does", but that's tricky, as well.
He's an award-winning video artist, a computer geek, a sometime-aspiring-contemporary-painter, a conceptual artist of sorts....the list goes on.
I can't tell you how eager I'd be to see what eugene hero evolves into, if and when it ever does. I think it could launch on the strength of this business card alone. But at the moment, it's erstwhile creator is spending his time being a stay-at-home dad to a two-year-old, and I know how that feels, so...
Well. We'll be keeping our ear to the ground.