I love the aesthetic of Portland General Store. The ingredients, the package design, the product names.
Myself, I love masculine scents, and many of these products are "for men, but..." which always makes me covetous. I am dying to try the Moss or Wood eau de cologne, but I hate to buy scents without smelling them first.
Still, some of these products are too good to pass up, particularly the vintage-style shaving products, and...well...lets just say there may be some valentine's day-ing in the offing here ;